Real-World Virality
Horizon 2: EDGE save

Distinctive design can make consumer products go viral.

Viral loops have long been one of the most explosive ways for online products to grow. Now a new generation of online-to-offline business models are creating the opportunity for viral vectors in the real world. Startups that are able to harness this “real-world virality” can grow at incredible rates. Founders whose products have a nexus in the real world should consider these techniques.


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