There are real consequences to not having your executive team involved in your experimentation program’s metrics:
- Your optimization team may end up working in a bubble
- You might be solving problems that aren’t a priority to your executive team, seriously sidestepping what your business should be caring about
- “Testing” may be seen as a side initiative within your organization, instead of the business-wide strategy that experimentation warrants
But to scale your experimentation program, to gain internal buy-in from your team at-large, you’ll need to ask yourself: What metrics do my executive team care about?
Strategic metric setting provides a system of accountability; it ensures your team has eyes on the right goal, at the right time. And that you are accelerating your business goals and driving growth for your organization.