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‘We can’t use old models on new innovation’: A top GSK exec says pharma is about to see a massive shift

It’s been an exciting and at times challenging few years for the healthcare industry. That’s especially true with regard to cutting-edge treatments that harness the body, and with the way these one-time-only therapies challenge the standard way we pay for medication. As companies and patients face higher price tags, it will take some new ways of thinking to figure out …