INSIGHT > OPINION
- We stay curious and only make fact-based decisions.
- The future is already here, just not evenly distributed.
- We lead from the emerging future.
ACTION > WORDS
- The outcome matters more than the output required to get there.
- Now beats later, and always be better than last time.
- We walk our talk. There is no other way.
PRACTICE > THEORY
- There is no substitute for experience and skin-in-the-game.
- Second-hand knowledge has bias and at best informs, at worst harms.
- We always do the right thing.
LEARN > KNOW
- We partner and learn with our customer.
- Constraints are beautiful and obstacles create opportunities.
- Keep it simple, keep it fast, evolve immediately.
AUTONOMY > CONTROL
- We stick to our word and we trust others to do the same.
- We default to trust, and trust can be unearned.
- We commit and always deliver.
SUBSTANCE > STYLE
- We are authentic to ourselves and others.
- We have the hard conversations early.
- We leave our ego at the door.