These are our values.  
They drive us every day to be better at what we do.

INSIGHT > OPINION

  • We stay curious and only make fact-based decisions.
  • The future is already here, just not evenly distributed.
  • We lead from the emerging future.

ACTION > WORDS

  • The outcome matters more than the output required to get there.
  • Now beats later, and always be better than last time.
  • We walk our talk. There is no other way.

PRACTICE > THEORY

  • There is no substitute for experience and skin-in-the-game.
  • Second-hand knowledge has bias and at best informs, at worst harms.
  • We always do the right thing.

LEARN > KNOW

  • We partner and learn with our customer.
  • Constraints are beautiful and obstacles create opportunities.
  • Keep it simple, keep it fast, evolve immediately.

AUTONOMY > CONTROL

  • We stick to our word and we trust others to do the same.
  • We default to trust, and trust can be unearned.
  • We commit and always deliver.

SUBSTANCE > STYLE

  • We are authentic to ourselves and others.
  • We have the hard conversations early.
  • We leave our ego at the door.