These are our values. They drive us every day to be better at what we do.

Insight > Opinion

  • 01 

    We stay curious and only make fact-based decisions.

  • 02

    The future is already here, just not evenly distributed.

Action > Words

  • 01

    The outcome matters more than the output required to get there.

  • 02

    Now beats later, and always be better than last time.

Practice > Theory

  • 01

    There is no substitute for experience and skin-in-the-game.

  • 02 

    Second-hand knowledge has bias and at best informs, at worst harms.

Learn > Know

  • 01

    Constraints are beautiful and obstacles create opportunities.

  • 02

    Keep it simple, keep it fast, evolve immediately.

Autonomy > Control

  • 01

    We stick to our word and we trust others to do the same.

  • 02

    We default to trust, and trust can be unearned.

Substance > Style

  • 01

    We walk our talk. There is no other way.

  • 02

    We are authentic to ourselves and others.

  • 03

    We have the hard conversations early.

  • 04

    We lead from the emerging future.

  • 05

    We always do the right thing.

  • 06

    We commit and always deliver.

  • 07

    We leave our ego at the door.

  • 08

    We partner with our customer.

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