About Bright Arena

Bright Arena was founded in 2013 on a heritage of serial entrepreneurship and corporate innovation.  We learned that entrepreneurial ways of thinking and working could help anyone - or any organisation - have more impact faster.

Through our startups, we found we loved building new businesses. We also discovered that we craved more of a human touch with our customers. While not as scalable, we found this work more rewarding.  Bright Arena was born.

Today, we help humans adopt new mindsets and tools to make meaningful progress in a changing world. From multinationals to startups, research institutes to inventors, and governments to social enterprise, we use the tools of entrepreneurship to create positive impact.

We’re a team of independent thinkers who strive to be excellent at what we do and on paper we couldn't be more different. We're designers, engineers, entrepreneurs, corporate innovators, researchers, scientists, artists, inventors, analysts, musicians, photographers, readers, travellers, makers, thinkers, parents, partners, and carers.

This diversity brings a unique perspective to everything we do. You'll find working with us refreshing and rewarding. We'll push you to embrace the emerging future and we'll be with you every step of the way.

The First 5 Years


2018 marks our 5th year in business. And while we feel like we're just getting started, we've already earned the repeat business of some of Australia's largest (and smallest) companies.

It's rare that one business can serve the needs of multinationals, research institutes, governments, startups and scaleups, yet they have all turned to Bright Arena to transform the way they work.

The Next 25


We’re in at all levels in business, research, government and society. We’re doing exceptional work, we’re making a difference and we’re in business to stay in business. It’s time to double down to scale our impact.

The next few years will see us making bigger bets, championing collective impact, and scaling our transformation of work and society using the tools of entrepreneurship.

Our team will grow, we’ll partner and collaborate. Most of all, we’ll learn heaps and sleep well, proud of a job well done.

Walking the Talk



Insight > Opinion

  • 01 

    We stay curious and only make fact-based decisions.

  • 02

    The future is already here, just not evenly distributed.

Action > Words

  • 01

    The outcome matters more than the output required to get there.

  • 02

    Now beats later, and always be better than last time.

Practice > Theory

  • 01

    There is no substitute for experience and skin-in-the-game.

  • 02 

    Second-hand knowledge comes with biases and at best informs, at worst harms.

Learn > Know

  • 01

    Constraints are beautiful and obstacles give opportunities to learn.

  • 02

    Keep it simple, keep it fast, evolve immediately.

Autonomy > Control

  • 01

    We stick to our word and we trust others to do the same.

  • 02

    We default to trust, and trust can be unearned.

Substance > Style

  • 01

    We walk our talk.

  • 02

    We are authentic to ourselves and others.

  • 03

    We have the hard conversations early.

  • 04

    We lead from the emerging future.

  • 05

    We always do the right thing.

  • 06

    We commit and always deliver.

  • 07

    We leave our ego at the door.

  • 08

    We partner with our customer.

Meet The Team


We're a team of experienced innovators and entrepreneurs.


We combine the methods, mindset and mettle of successful startups to drive scalable new growth. Our clients love our skin-in-the-game approach, unique flexibility, and ability to execute at speed.


Alex Hadley

Clare McAvoy

Dougal Edwards

Eillyn Flores


Julia Lu

Raul Chavez

Sasha Sullivan


Simon DaCosta


Is This You?

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I still don’t know what I want to be when I grow up…. But I do know that I want to have a positive impact on this rapidly changing world and see more creativity and positive engagement with people. I am passionate about simplicity and enabling better customer connections resulting in positive impact.

My corporate experience, understanding the complexities of established businesses, enables me to adapt our approach at BA to suit the needs of each client. Having led an innovation strategy and culture from within an organisation, I understand the challenges our clients face better than most.

I am an experienced innovation leader and passionate about applying Design Thinking and Lean Start-up methods to new ventures. With a rare mix of technical and business experience, I work with clients to consistently drive successful innovation.

I am a photography lover, outside the square maven, coffee snob, bad dancing mum, facilitator, avid reader, music explorer, laughter enthusiast, and strategic thinker.


I'm lucky enough to work with the leaders of Australia's largest commercial and research organisations achieve positive impact.


Much of this time is creating the space and opportunity for organisations and researchers to succeed by applying to tools of entrepreneurship to their technology, and reinventing or creating new markets through the commercialisation of products or technology services.


I've founded and sold tech companies, and helped over 2,000 startups around the world. I founded Bright Arena to get Corporates, Industry and Researchers innovating like startups. It's been quite a ride so far!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Raul has over 10 years of academic research experience, with an autoimmune disease and epigenetics background. He has a desire to help researchers surface and develop unique and inspired science, with the aims of impacting health and changing lives. He has the ability to engage in deep science, and is excited about connecting with researchers at the cutting edge. He brings a broad perspective due to his laboratory research, research ethics committee tenure, has broad training in research commercialisation and has built a network of professionals within the Australian academic and commercialisation industries.

He is a father of 4, casual muso, and spends time (trying to) pray and raising our kids with virtue and character so they can be change-makers of the future.

In other words, Raul is a science junkie, ukulele and bass guitar tinkerer, heart driven, God and people focussed, husband and father, sports lover, very casual singer, ever-questioner, impact fiend, commercialisation pro.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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