Proven & tailored to your unique needs
Our
Approach
This is VentureOS™
Refined over a decade of translation, commercialisation and innovation.
Systematic Pipeline Development
The Bright Arena VentureOS™ systematically derisks the opportunity from three perspectives: technical, execution and market. In order to achieve this, every idea or innovation progresses through three stages.
We have developed and refined this operating system and can now offer three programs that rapidly progress those projects with proven potential (and stop or pivot the rest) through to product-market fit and primed for scale.
At a high level, these stages are:
DISCOVERY
Individuals start work on an idea to identify and understand their stakeholders, to discover what is exciting about their project, and who may care, developing relevant pitch and positioning assets to support engagement.
DEVELOPMENT
Teams develop the innovative and commercial aspects of their project through stakeholder engagement, develop an initial business model, and identify and engage sources of follow-on funding.
DELIVERY
Startups develop and validate a sustainable go-to-market plan, and business and operating models, raise capital where required and implement appropriate governance frameworks and sales processes.
Organisation-wide VentureOS™ Implementation
For organisations who install VentureOS™ as their “innovation operating system,” we provide the tools and tactics to actively support this pipeline in-house. We then tailor and implement a suite of “Strategy and Coordination” components that ensure its adoption and integration with the rest of the organisation.
And this is our Impact Model
We use this to measure our progress and priorities with you
Capability
We nurture talent to engage customers, industry and capital, to build entrepreneurial muscle, and become obsessed with real world impact.
capacity
We support your organisation and leadership to strategically align efforts to scale entrepreneurialism and accelerate successful outcomes.
commerciality
We implement tailored processes within the organisation to build a growing pipeline of startups, spinouts and industry partnerships.